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Posting your presentation (slides) to your blog

For the final project most people will be posting their PowerPoint presentations directly to their blog. This can be done by uploading your presentation to a slide hosting site like Slideshare or Scribd. (I like Scribd, but know that most of you will be using Slideshare.)So I figure that you all will be able to manage uploading your presentation to either site.Then what you want to look for is an...

Case: Clark Thirft Store

Before Alexa had even asked the class for a consult I have been interested in the Thrift Store's Social Media attempts. It's impressive that they have a Twitter account and a Facebook page which are both updated pretty frequently and that they try and match marketing efforts with themes and events on campus, they feature their news mentions, plus one day they tweeted out some music to get people excited...

Local Internship Opportunity!

Gemvara, a jewelery company (website only, I think) based in Lexington, MA is looking for interns for a variety of positions! [graphic design, marketing, marketing analytics, business intelligence, photo, social media, software development] These are also, possibly paid! Check it out!http://www.gemvara.com/Careers/pages/v/about/careers/#caree...

Case: Clark University Admissions

For some time now I've been interested in how Clark admissions could intertwine some social media efforts into their new and improved admissions/touring process. I have never worked for Scarlet Key, so I don't know for sure if these idea would be best complement the tours process, but I think embracing social media to reach out to prospective students is a good thought. I know they are pretty active...

It's not an A+B conversation anymore

Brands of all sizes, but I think particularly the smaller ones, should keep in mind how conversations and word of mouth are changing and are changing the way people feel about brand loyalty.When someone comes home, from the gym for example, and posts a Facebook status update or Tweets something like "Just had a great work out with my trainer @trainerbob!" Not only does "trainer bob" get some feedback...

Putting Customer Service First

Besides providing free and inexpensive marketing for brands, social media also has been instrumental in changing the way consumers and companies experience customer service. I have briefly covered customer service in several of my presentations and in the Tweetdeck article, but it’s so important that I wanted to write about it a little more in depth and talk about some strategies companies can use.While...

Social Media for Personal Branding & Networking

Here is my in-class presentation from 3/23 on using social media to market yourself, to network, and brand yourself. I highly recommend creating a site for yourself, especially if you plan to go into social media, it's somewhat expected actually that you'll have something online to share with them. So as you move forward with that, I am happy to answer any questions or help walk you through any of the tools I've suggested.Social Media for personal branding/networking(function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "/javascripts/embed_code/inject.js?1300910718"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })...

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